The 1-Page Marketing Plan: Get New Customers, Make More Money and Stand Out From the Crowd, by Alan Dib
Are you an entrepreneur or business owner who actually knows little or nothing about marketing? Join the club! You are not alone!
The 1-Page Marketing Plan was a game-changer for me. After reading it, I now have a one page marketing plan that I can consult whenever I create an ad, send an email, post on social media or otherwise engage with potential and existing clients. It is taped to the wall in my office. I have streamlined this area of my business. I no longer have to think about the flow of a marketing rollout and I can avoid confusion in messaging. Ready to create your own one-pager?
Effective marketing requires your audience to “know you”, then “like you”, then “trust you.” This book will get you to that trust stage, where every product or service you put out into the market will be a must-have.
Template 1-pg. Marketing Strategy from Book
|Before Purchase||My Target Market||My Message to Them||The Media I will use|
|Goal: Know me||
|During Purchase||My Capture System||My Nurturing System||Conversion Strategy|
|Goal: Like me||
|After Purchase||How I deliver a world-class experience||How I increase customer lifetime value||How I orchestrate and stimulate referrals|
|Goal: Trust me||
Grab this book to create the only marketing plan you will ever need. It has done wonders for my business and my ability to focus my message to those who I want to do business with. I can´t recommend this book enough!